This long-standing Winnipeg retailer was looking for a fresh concept to update the tired look of one of their store locations.

Their storefront offers a retail eyeglass dispensary and a full-service Eye Doctor’s office. We wanted to make the retail area exciting enough to draw in customers, yet neutral enough to showcase the many eye ware frames that are displayed there. We incorporated simple geometric shapes, textural details and modern lighting to pull the concept together.

Because the retail area is the front for their Doctor’s office, the white was incorporated to give that clean Doctor’s office aesthetic. We carried some of the pops of black and white into the back-office area to flow all of the spaces together and added a punch of color so it didn’t look too sterile.